Enchanted Kingdom Partners with DTI to Promote World-Class Philippine Products
As part of its advocacy to promote world-class Filipino craftsmanship and creativity, Enchanted Kingdom (EK) recently sealed a partnership with the Department of Trade and Industry (DTI) through the signing of a Memorandum of Agreement that formalizes the setting up of a Go Lokal shop at the country’s premiere theme park. The partnership agreement was signed by EK’s Chairman and President Mario O. Mamon and Chief Operating Officer Dr. Cynthia R. Mamon, the DTI Industry Promotion Group Undersecretary Nora K. Terrano and Bureau of Domestic Trade Promotion Director Rhodora Leano.
The Go Lokal shop is a project of the DTI which aims to mainstream local and indigenous handcrafted products from different regions around the Philippines by partnering with the private sector, particularly those connected with the tourism industry. At Enchanted Kingdom, the souvenir shop will be located at the “Pugad” or merchandise-selling section of the Agila: The EKsperience attraction, the country’s first and only Flying Theater which features patented motion picture technology that simulates the sensation of flying like an eagle through the country’s scenic tourist spots.
Usec. Terrano explains that the Go Lokal initiative is an innovation that stems from the agency’s long-running One Town One Product (OTOP) program, which highlights products made by the country’s MSMEs (Micro, Small, and Medium Enterprises). “These products are usually highlighted at our trade fairs such as the Manila FAME or the National Trade Fair, which only lasts for a few days. With Go Lokal, we get to mainstream the products and make sure that it is available to local and foreign buyers every day. This way, our suppliers with small businesses will have more access to their market.” She is thankful for the support given by EK to the initiative, “We share the same objectives of bringing to the fore excellent products and services of the Philippines. EK is one of those invaluable partners that we see as having the same commitment and passion for helping the high-quality products from our MSMEs achieve global reach.”
Mr. Mamon says that Go Lokal is a perfect fit for the Agila: The EKsperience advocacy. “With Go Lokal, we are able to showcase the homegrown products of the country in a different and exciting setting. We hope that through this endeavour and partnership, we will be able to help out with the livelihood programs of the communities that make the products. It fits into the thrust of EK’s latest world-class offering, as the theatre showcases the sights and sounds of the country while the retail shop showcases the beautiful craftsmanship and culture of our different regions.”
Dr. Cynthia R. Mamon, Chief operating Officer of EK and a recipient of the FWN 100 Influential Filipina Women in the World award together with Usec. Terrano, is equally as passionate and aggressive about supporting Filipino products, especially those created by indigenous people. “As EK supports the conservation of the endangered Philippine Eagle through a partnership with the Philippine Eagle Foundation (PEF), now through this landmark partnership with the DTI, we are supporting entrepreneurs out in the provinces to promote their products and gain access to access a wider market.” EK has had close to 2 million visitors to the park, and Dr. Mamon forecasts even more substantial numbers with the launching of the much-awaited Agila theatre attraction.