For the past 19 years, Enchanted Kingdom has undergone many changes and following are just some of the milestones that made the company what it is today
Amtrust Holdings, Inc. is organized by brothers-in-law and business partners Cesar Mario O. Mamon and Rafaelito E. Minguez. Together with some friends, they get the ball rolling in conceptualizing and planning the Philippines’ first and only world-class theme park. The group sees the potential of establishing the park amidst the growing and improving Philippine economy, as well as the penchant of Filipinos to enjoy themselves and be happy, in good times and bad. The park is to be an escape from the daily grind of Filipino life. The park will be known as Enchanted Kingdom (EK).
Enchanted Kingdom becomes a member of the International Association of Amusement Parks & Attractions (IAAPA). Mr. Mamon and Mr. Minguez attend their very first trade show and convention in Dallas, Texas, USA. It is where they meet with various designers, consultants and suppliers who they would eventually tap for Enchanted Kingdom’s journey – from a dream to reality.
Planning for Enchanted Kingdom begins in earnest. Gary Goddard, then with the Landmark Entertainment Group of North Hollywood, Los Angeles, California conceptualizes and creates the design and master plan. Dennis Speigel and International Theme Park Services, Inc. (ITPSI) of Cincinnati, Ohio provides consultancy for operations, safety and project management.
In August, Enchanted Kingdom breaks ground in Santa Rosa, Laguna. Representatives from its shareholders, consultants from the United States and the general contractor D.M.Consunji Construction, Inc. (DMCI) lay a time capsule in the general area of where Boulderville is now.